new-Hervy
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Web
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Design
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Digital
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UI / UX
FEATURED WORK
HERVY
ELECTRIC APPLIANCES CREATIVE CAMPAIGN
Content is key. Digital storytelling is an integral part for establishing a brand visual. It is still the most engaging content a brand can leverage to connect with its audience. Partnering with Allswell, a Walmart lifestyle brand, Crafted produced creative video and photography content for all channels, both digital and print.
When Monsters Decided To Set Up Shop In Dubai, The Plan
Was Simple:
Make Some Noise, But Do It The monsters Way ... Which Is
Fun, Ironic, And Unapologetically Bold.
Challenge
Dubai is a fiercely competitive market, as we will face agencies that have won the most prestigious awards. Ironically, people often care more about the accolades than the actual work. Our campaign will mock the industry and ourselves, capturing attention right from the start before revealing our services to show that we mean business!
Our Approach
Instead of the usual “Look at us, we’re amazing”, we went a different route: We awarded ourselves the most prestigious advertising awards. Why wait for recognition when you can just give it to yourself, right?! But here’s the twist: behind the playful “awards” was some seriously creative work.
The Outcome
This is how it feels like in our new office in Dubai. Can’t wait to see you all.
